Humans are visual and auditory beings. This combined with the ever changing world of mobile means that marketers are placing greater importance on design. However, in order to benefit from mobile marketing and mobile design, we must first understand what works and what doesn’t.
There is no single, definitive book on how to design a site, but these simple rules are hallmarks of success on mobile.
Both marketers and users know that design must be always be responsive, efficient, and aesthetically pleasing. Mobile sites need to avoid clutter and distraction to create the best user experience. Videos and audio posts are good for those of us who are on-the-go, while SMS campaigns are key in mobile marketing. And while text may seem like the enemy in mobile design, it is more of an ally. Using minimal text in a readable font is what works best for most sites. Short headlines are a must and full text pages are a sin.
The most underestimated and powerful tool in mobile is the finger. Design must take into consideration easy scrolling as well as tapping and zooming. Our fingers are the key to unlocking a good mobile experience, and the design and efficiency of the site must allow us to enter without the key jamming.
Google’s mobile-friendly test tool tells you in simple English whether a mobile site passes or fails. Tools like this are helpful in improving and building mobile sites that have clean and visually appealing templates that are also easy to use. The existence of tools like Google’s only further proves the importance of design when it comes to maintaining a strong mobile presence.
The need to adapt to mobile marketing and excell in design is an ongoing job for marketers. The power of design will only strengthen as technology advances, and as marketers we must evolve with it.
