E3 2017 Experience

By Samantha Puryear Uncategorized June 28, 2017

E3 is an annual event that the PETROL team looks forward to for both our own work being revealed as well as many of the Industries biggest announcements. Here are some of our highlights from E3 2017 as well as some of the Gamings Greatest Titles coming to life.

We loved seeing all of the Visual Identity Campaign that Activision and PETROL collaborated on for Destiny 2 and Call of Duty World War II. The Key Art was prominently displayed in a number of booths throughout the convention center for the deep partnerships that both Brands are at the root of. Congratulations to all the devs TEAMS for an Incredible event.

Team PETROL was thrilled to see how enthusiastic fans were for The Evil Within 2 Trailer and Visual Identity Campaign and how Bethesda brought the game world to life in their walk through booth. PETROL brought a HIGH CONCEPT less is more approach to this category that the fans on-line have been loving.

We were happy to see our partner Bandai Namco’s return to the South Hall with their imaginative booth design. PETROL is a key partner in Bandai Namco’s social media activities and we were glad to see the positive response on social media for their booth and E3 announcements.

Over all the E3 2017 show was an incredible shot in the arm for the Console Market and Gaming in general. Going into a more mature cycle of the PS4 and XBOX1, more games are being brought to market to satisfy a hungry consumer group who want more content and more games. The Industry continues to look for ways to broaden the gaming experience through new and current technology that bring stories to life like no other form of entertainment.

Samantha Puryear