• Trends in VR Advertising: Part 3

    In Part 1 and Part 2 of this blog series, PETROL’s Social Media and Research teams surfaced data about the state of Virtual Reality, utilizing the Netbase Social Analytics platform.  PETROL utilized Netbase to analyze social media channels, websites, forums, Tumblr, user comments and YouTube*. In this article, we share research data about recurring conversation [...]
    April 15, 2016 By Gilbert Moran Virtual Reality
  • Consumer Technology Trends in 2016

    At this year’s Consumer Electronics Show, one could not help but be struck by the volume & depth of technology that revolved around delivering increasingly personalized experiences to consumers. Brands are committed to developing innovations that cater to simplifying the user’s life and further structuring their daily habits. The Landscape At this year’s CES, this [...]
    April 15, 2016 By Ben Granados Branding Tech Marketing Virtual Reality
  • Trends in VR Advertising: Part 2

    Photo credit: Razer OSVR Open-Source Virtual Reality for Gaming by Maurizio Pesce on Flickr This article is part 2 of a 3 part series. View part 1 for an overview of our research.  Virtual Reality is now reality.   With hundreds of millions of dollars invested in VR technology and content to date, venture capitalists and heavyweight [...]
    March 1, 2016 By Gilbert Moran Virtual Reality
  • Trends in VR Advertising: Part 1

    Imagine being able to sit in an F16 fighter jet as you go on a reconnaissance mission or explore the cosmos without a space suit, take a walk through Ancient Rome, or sit on the 50 yard line at your favorite team’s Sunday game. Now, imagine a single device that could provide all of these [...]
    January 15, 2016 By Gilbert Moran Virtual Reality