• The Challenge of Ad Blocking

    The online advertising industry brings in billions of dollars in revenue. The number one threat to the industry, however? Ad blocking. Getting around this issue is not an easy feat for advertisers, given the 41 percent growth in ad blocking in 2015, with 198 million active users worldwide. But are ads really as bad as [...]
    July 27, 2016 By Erin Berkenmeier Mobile Advertising Online Advertising
  • Chat Bots: Marketing Friend or Foe?

    Chat bots are not new to the world of technology. You may even remember bots like Bonzai Buddy. However, their purpose and functions are changing. Bots are becoming a new form of virtual assistants to help interact with current and potential consumers.  For many marketers, chat bots will become the new customer service reps. Even [...]
    July 15, 2016 By Erin Berkenmeier Mobile Advertising Online Advertising Website Development
  • Best Practices in the HTML5 Transition

    PETROL believes display ads should always be a complement, not an impediment.  And as ad management tools and publishers facilitate the code bases needed to deliver high-impact ads, we see creative brand experiences on both mobile and desktop delivering better and better end results. For more context on the pros and cons of this transition, [...]
    April 15, 2016 By Erin Berkenmeier Display Advertising Media Buying Online Advertising
  • Behind The Scenes

    Display advertising is the driving factor behind the web content that we consume everyday.  For over a decade, PETROL has been engaging audiences with award-winning banner campaigns on a range of the biggest publisher websites for both desktop and mobile. At PETROL, we pride ourselves on developing an unparalleled caliber of banner campaigns that have [...]
    February 27, 2016 By Gilbert Moran Display Advertising Interactive Media Online Advertising
  • HTML5 Advertising 2016

    With the demise of Adobe Flash as the nonpareil of display advertising, HTML5 is now the official lingua franca of ad creation. For years, Flash animated ads gave us eye-catching digital experiences that captured the imagination of viewers. In 2016, as mobile dominates digital advertising and desktop browsers look to the future, HTML5-based advertising has assumed [...]
    February 19, 2016 By Erin Berkenmeier Display Advertising Online Advertising
  • How Social is Your Social Commerce?

    Social commerce is driving retail traffic faster than any other channel, growing 26% compared to 14% growth in eCommerce, in 2014. Specifically, Facebook dominated 2014 social shopping by generating 64% of total social revenue, with Pinterest and Twitter a distant second and third. Speaking at the recent panel Cashing in on Social Commerce at AdTech [...]
    December 28, 2015 By Erin Berkenmeier Online Advertising
  • Rising Ad Spend in the Mobile Space

    The mobile gaming market has seen explosive growth over the last few years, a trend that will continue to expand exponentially in the years to come. Along with this, the ad spend in the mobile space has seen a sustained, significant growth that is reflective both of the market size, as well as shifting consumer [...]
    December 28, 2015 By Ben Granados Mobile Games Online Advertising