• The power of design in mobile marketing

    Humans are visual and auditory beings. This combined with the ever changing world of mobile means that marketers are placing greater importance on design. However, in order to benefit from mobile marketing and mobile design, we must first understand what works and what doesn’t. There is no single, definitive book on how to design a [...]
    August 2, 2016 By Erin Berkenmeier Graphic Design Mobile Advertising
  • Farewell Starman

    image credit: Zach Trychel Visionary. Rock Star. Philanthropist. Technologist. Life-saver. These are just a handful of the words used to describe the late David Bowie. Despite his passing after an 18-month battle with cancer, he has left an indelible mark on the world; a mark that is only one moment in a lifetime filled with [...]
    January 30, 2016 By Erin Berkenmeier Graphic Design
  • Making Technology “Human”

    Technology is woven into the fabric of our daily lives. From function to fashion, it has become something that most people cannot live without. But when a business is tasked with marketing a new tech product, how can they shift the consumers’ perspective from thinking of hardware as a complicated piece of metal to believing it's an [...]
    January 15, 2016 By Erin Berkenmeier 3D design Branding Graphic Design Photography Video
  • Vodka, Ink, and Paint

    Visualization is a part of everything we do as Marketers. It is at the heart of bringing everything to life from Strategies to Trailers to Digital Plans. When I travel, my Laptop and phone are my lifelines but my sketchpad, inks and brushes are my best friends. How Did the Ink Paintings Start Being Developed? A [...]
    December 20, 2015 By Alan Hunter Graphic Design