• Eat Your Soul Out

    Since the debut of Dark Souls III, Bandai Namco’s now fastest-selling game, it has shown no signs of decrease in popularity. With its legendary status in the making, Dark Souls III stands at over 3 million units sold with half of that sold in North America alone. In comparison to its predecessor’s first week launch, [...]
    June 10, 2016 By Erin Berkenmeier Branding Video Game Marketing
  • Consumer Technology Trends in 2016

    At this year’s Consumer Electronics Show, one could not help but be struck by the volume & depth of technology that revolved around delivering increasingly personalized experiences to consumers. Brands are committed to developing innovations that cater to simplifying the user’s life and further structuring their daily habits. The Landscape At this year’s CES, this [...]
    April 15, 2016 By Ben Granados Branding Tech Marketing Virtual Reality
  • Making Technology “Human”

    Technology is woven into the fabric of our daily lives. From function to fashion, it has become something that most people cannot live without. But when a business is tasked with marketing a new tech product, how can they shift the consumers’ perspective from thinking of hardware as a complicated piece of metal to believing it's an [...]
    January 15, 2016 By Erin Berkenmeier 3D design Branding Graphic Design Photography Video
  • PETROL Reinvents Itself for 2016

    As 2016 is coming to a head, PETROL is preparing for 2016 with the launch of an internal agency rebrand that emphasizes the changing landscape of advertising, as well as the increasingly collaborative and integrated nature of the campaigns we execute for global brands. President & Chief Creative Officer, Alan Hunter explains that, “the whole [...]
    December 28, 2015 By Erin Berkenmeier Branding